Hydration vs Bonding

Feature 3-PHASE Hydrating Program Bonding products
Main purpose Maintaining the scalp’s and hair’s moisture–lipid balance Temporary strengthening of damaged bonds within the hair
Area of action Scalp and hair lengths Hair lengths only
How it works? Delivers moisture and lipids, smooths the cuticle and reduces moisture loss (TEWL) Temporarily strengthens weakened bonds inside the hair
Longevity of results Long-term, cumulative effect Short-term effect, only with continued use
Effect on the scalp Hydrates, soothes, helps regulate sebum and supports the microbiome
Shine and smoothness Natural, consistent Often a quick “wow” effect, but short-lived
Frizz control Helps reduce frizz by smoothing the cuticle Increase frizz
Risk of build-up
Prevents damage?
What happens if you stop? Hair stays in good condition Hair quickly loses the “repair” effect

Hydrating Program

Shampoo|Mask|Cream
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KEY BENEFITS

  • Deeply moisturises dry and brittle hair
  • Restores natural shine and smoothness
  • Strengthens strands to reduce breakage
  • Clean, vegan, and cruelty-free formulation
  • Ideal for all hair types, especially dry or damaged, as well as hair extensions

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PROVEN EFFECTIVENESS OF KEY INGREDIENTS

Standardised Hyaluronic acid / Sodium hyaluronate

Sodium hyaluronate is a potent derivative of hyaluronic acid, well known for its remarkable humectant properties. Its lower molecular weight compared to hyaluronic acid allows it to attract and retain moisture more effectively. Thanks to these qualities, sodium hyaluronate can penetrate deeply into the skin and hair fibres, providing intensive hydration from within. This deep moisture helps to strengthen hair structure, reduce breakage, and improve elasticity. It also assists in diminishing the appearance of split ends, softening the hair fibre for a smoother feel, and eliminating frizz by smoothing the cuticle. Its capacity to retain moisture makes it an ideal ingredient for maintaining the hair’s hydration balance, especially in harsh weather conditions or after frequent styling.

Aloe vera

Aloe vera is widely celebrated for its soothing, restorative, and healing properties. Rich in polysaccharides and antioxidants, aloe vera actively hydrates and nourishes the scalp, particularly benefiting dry, itchy, or inflamed scalps. Its natural antimicrobial properties help combat microbial infections that can cause dandruff or scalp irritation. Aloe vera also stimulates hair follicles, promoting healthy growth and improving overall scalp health. Regular use can lead to stronger, thicker hair, while its calming effects soothe sensitive scalps, reducing redness and irritation. Additionally, aloe vera’s conditioning qualities help smooth the hair cuticle, enhancing shine and making hair more manageable.

Castor oil

Castor oil, extracted from the seeds of the castor plant, is rich in fatty acids, particularly ricinoleic acid, offering excellent nourishing and protective benefits for damaged or over-used hair. It helps to smooth and repair hair strands that may be weakened or broken by frequent heat styling, blow-drying, or the use of harsh styling products. Castor oil also acts as a natural humectant, sealing in moisture and promoting overall hydration. Its thick consistency enables it to coat the hair shaft effectively, adding shine and softness. Furthermore, castor oil helps purify the scalp by attracting dirt and excess oil, preventing clogged follicles and supporting healthy hair growth. Its strengthening properties can reduce hair breakage, split ends, and encourage thicker, more resilient hair over time.

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3 PHASES OF HAIR CARE ALIGNED WITH THE HAIR GROWTH CYCLE

Shampoo | PHASE 1 | Preparation

Imagine your scalp as soil — in order to “bear fruit”, it needs to be fertile and rich in nutrients. The same applies to your hair: without proper support, hair follicles cannot function optimally. Daily exposure to ingredients such as silicones, parabens and SLS, alongside lack of sleep, a poor diet and other external stressors, can limit growth and weaken the hair.

That is why proper scalp preparation in the first phase of the hair cycle is so important. Choosing a shampoo tailored to your scalp’s individual needs helps to effectively remove build-up, support follicle health and create optimal conditions for healthy hair growth.

Mask | PHASE 2 | Nourishment

Imagine your hair — like a plant — moving through different stages of a cycle, each requiring carefully tailored care.

During the growth phase, hair needs targeted support to maintain its condition. A lack of proper nourishment can lead to brittleness, frizz and structural weakening. A well-formulated hair mask delivers hydration and essential nutrients, supporting repair and resilience.

Regular use of a hair mask, particularly if you frequently use styling products, helps to maintain a healthy appearance and protect the hair from daily stress while supporting its natural cycle.

Cream | PHASE 3 | Protection

Imagine your hair — like a plant during its resting period — entering the telogen phase, a natural stage of the hair growth cycle. During this time, the hair is no longer growing but remains in the follicle, preparing to shed and begin a new cycle.

Although telogen is a physiological resting phase, the hair lengths still require protection and appropriate care. The telogen process cannot be stopped; however, the right care helps to protect the hair structure and reduce breakage.

A hair cream does not influence the growth cycle or the timing of shedding, but it plays an essential protective role — moisturising, smoothing and shielding the lengths from external factors such as friction, styling and environmental stressors. This helps maintain healthy-looking hair while the scalp prepares for the next growth phase.

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WHAT IT IS

Our Hydrating Hair Care Kit with Hyaluronic Acid is the ultimate solution for dry and brittle hair. This hydrating set includes a revitalising shampoo, deep conditioning mask, and lightweight leave-in cream, all specially formulated to restore moisture and shine. Enriched with hyaluronic acid, these vegan, sulphate-free, paraben-free, and silicone-free products deliver intense hydration, improve elasticity, and strengthen hair from root to tip. Perfect for those seeking a natural, cruelty-free hair care routine that revitalises dry, damaged strands. This hydrating 3- phase kit restores moisture, enhances softness, and promotes healthy, beautiful hair by supporting the three phases of the hair growth cycle. Elevate your hair routine today with our hydration hair care kit designed for dry and brittle hair. 

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HOW TO USE

|SHAMPOO| Wet your hair thoroughly. Apply a small amount of shampoo to your scalp. Massage gently with fingertips. Rinse well. Repeat if necessary. In case of eye contact, rinse with water.

|MASK| Massage, indulge (for as long as you want), spread through the whole length of your hair, rinse. In case of eye contact, rinse with water.

|CREAM| Spread thoroughly on damp hair (after washing and brushing) from mid-length to ends

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SHAMPOO 98,6% NATURAL INGREDIENTS

Aqua, Sodium Cocoyl Glutamate, Glycerin, Decyl Glucoside, Lauryl Glucoside, Propylene Glycol, Sodium Chloride, Tamarindus Indica Seed Gum, Perfume, Sodium Benzoate, Phospholipids, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Xanthan Gum, Inulin, Glycine Soy Oil, Aloe Barbadensis Leaf Juice Powder, Hexyl Cinnamal, Linalool, Coumarin, Citronellol, Sodium Hyaluronate

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MASK 93% NATURAL INGREDIENTS

Aqua, Cetearyl Alcohol, Glycerin, Betaine, Glyceryl Stearate, Behentrimonium Chloride, Phospholipids, Butyrospermum Parkii Butter, Neopentyl Glycol Diheptanoate, Parfum, Polyquaternium-10, Isododecane, Inulin, Ricinus Communis Seed Oil, Glycine Soja Oil, Guar Hydroxypropyltrimonium Chloride, Levulinic Acid, Sodium Benzoate, Potassium Sorbate, Xanthan Gum, Sodium Levulinate, Helianthus Annuus Seed Oil, Sodium Hyaluronate, Tocopherol, Aloe Barbadensis Leaf Juice Powder, Hexyl Cinnamal, Linalool, Coumarin, Citronellol

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CREAM 96% NATURAL INGREDIENTS

Aqua, Cetearyl Alcohol, Glycerin, Betaine, Behentrimonium Chloride, Phospholipids, Butyrospermum Parkii Butter, Perfume, Neopentyl Glycol Diheptanoate, Ricinus Communis Seed Oil, Glycine Soja Oil, Levulinic Acid, Sodium Benzoate, Isododecane, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Polyquaternium-10, Sodium Levulinate, Helianthus Annuus Seed Oil, Sodium Hyaluronate, Tocopherol, Hexyl Cinnamal, Aloe Barbadensis Leaf Juice Powder, Linalool, Coumarin, Citronellol, Benzyl Salicylate, Amyl Cinnamal, Alpha-Isomethyl lonone

Your hair didn’t become dry or brittle in just one day - effective repair takes time

  • Weeks 1–4 (1st renewal cycle)

    • The scalp restores its water-lipid balance.
    • Hyaluronic acid attracts and retains moisture, improving hydration of the hair shaft.
    • Visible effects: reduced frizz, softer hair, smoother texture

    Primarily works on hairs in the anagen phase – enhancing their structure during active growth.

  • Weeks 5–8 (2nd renewal cycle)

    • Hydration begins to stabilise – hair becomes more elastic and resistant to breakage.
    • The scalp retains moisture better, creating optimal conditions for new hairs emerging through the skin.
    • Visible effects: increased bounce, easier styling, reduced breakage

    Targets hairs in anagen as well as the first newly visible regrowth after telogen/exogen

  • Weeks 9–12 (3rd renewal cycle)

    • The scalp barrier is strengthened, and hair follicles are better nourished.
    • New hairs entering the anagen phase develop in an optimally hydrated environment.
    • Visible effects: healthier regrowth, fuller hair, long-lasting hydration

    Supports newly growing hairs and maintains the condition of existing hair

|3 PHASES| of synergy in response to the hair growth cycle

covers all stages of the cycle and supports both existing hair and new hair that is just starting to grow
Hydrating Bundle Results

Before/After